- KLM to Introduce In-Flight Matchmaker Service ‘Meet & Seat’
- KLM to use Facebook to let passengers choose their seat-mates on board flights
Say a business traveler wants to sit next to another business traveler to be near a likeminded flier, but the seat assignment turns into an unwanted sales pitch. Or, say a lone college boy chooses to sit next to a lone college girl and the in-flight date goes terribly wrong.
KLM to Introduce In-Flight Matchmaker Service ‘Meet & Seat’
According to a poll of 1, travelers earlier this year by a flight comparison Web site, 45 percent of passengers admitted to flirting during a flight. A third of respondents said that the encounter on board led to a rendezvous on land, with 8 percent reporting that it led to a relationship.
Is adding social media into seating assignments a good idea or a recipe for a one-flight stand? Either way, it remains to be seen how many people take the plunge and try it out.
KLM is well-known for its provocative social media campaigns, but it's not the first to harness social media. The launch of this new service immediately raised the attention of the international press.
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In total the campaign reached over 50 publications with this new service from KLM. Based on the first communications the services got k unique visitors on the campaign website and about people signed up for the service. This resulted in over sign-ups for the actual service. There was a healthy balance between locals and travellers.
An important part of the campaign was focussed at getting locals to sign up. Share this article Share.
KLM to use Facebook to let passengers choose their seat-mates on board flights
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