- Go With the Flo -- or Maybe Not
- 5 Things to Know About TV's Progressive Insurance Lady
- 5 Things to Know About TV's Progressive Insurance Lady | media-aid.com
Go With the Flo -- or Maybe Not
Flo is a fictional salesperson character appearing in more than commercials for Progressive Corporation , beginning in Portrayed by actress and comedian Stephanie Courtney , the character has developed a fan base on social networks and has become an iconic advertising mascot. The character debuted in through several television commercials and has since appeared in radio and print advertisements and web banners. Flo is a cashier and is recognizable by her extreme enthusiasm, name tag, sparkling white no-wrinkles uniform, upbeat personality, heavy makeup , and retro hairstyle.
According to Courtney, it takes one hour to prepare Flo's hair and another to apply her make-up.
She has; the brand is flourishing. In November , Progressive aired its th advertisement featuring Flo and introduced other members of her family including her mother, father, brother, sister, and grandfather.
5 Things to Know About TV's Progressive Insurance Lady
All of these characters were also played by Courtney, who was reported to have spent about 12 hours doing hair and makeup transitions for the recording. In October , the Boston Herald referred to Flo as "the commercial break's new sweetheart" and said Courtney was "attaining TV ad icon status". The same article also reported that she was the subject of a popular Halloween costume.
At that time, a Facebook page called "Flo, the Progressive Girl" had garnered a little over one million fans.
5 Things to Know About TV's Progressive Insurance Lady | media-aid.com
There are multiple websites dedicated to her, and she is popular on Twitter and various internet forums. Flo was added as a downloadable character in the video game ModNation Racers in late , complete with her own Progressive kart. Progressive has been an industry leader in gathering data on driving trends, and prides itself on being quick to raise rates when necessary, and then win market share when rivals follow.
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Warren Buffett, the billionaire chairman of Berkshire Hathaway Inc. While some auto insurers may be reluctant to write more policies due to the unpredictability of the loss costs, Buffett said, Geico is accelerating new business efforts. Griffith, who became CEO last year, highlighted Flo this week in a letter to shareholders, noting that she got a nod from hip-hop artist Drake in a Saturday Night Live appearance and was mentioned in a Stephen King novel.
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