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To find out, the scientists analyzed the messages they sent, picking up clear patterns. Women consistently sent more positively worded messages to men when the "desirability gap" was greater, the scientists said—a sign that they were putting in more effort for a more desirable man.
Men, however, did the opposite: They sent less positively worded messages to more desirable women. Strangely, the men's strategy seemed to work. In all four cities, men had slightly lower reply rates from women when they wrote more positively worded messages.
Love and dating after the Tinder revolution
Bruch said one of her graduate students is developing an explanation for why this strategy seems to work. Another common tactic men and women employed was to send desirable prospects longer messages, but it didn't seem to result in a higher response rate, she said.
There was one exception: Seattle men had the "most pronounced" rise in message length for desirable partners, and the strategy seemed to work, resulting in a higher response rate. Seattle is also a market where straight men may have to work harder to find a date, the researchers pointed out. It seems that people do seek out more desirable partners, but that desirability is closely calibrated to their own attractiveness.
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As it turns out, aspirational message-sending does work—not all the time, and less often when the desirability gap is bigger. For men seeking more desirable women , the response rate went as high as 21 percent—high enough that the effort may be worth it, the scientists said.
Bruch also pointed to other research indicating that, essentially, people are at their most superficial in the earliest stages of when they meet, and begin to value other characteristics as they get to know each other. Perhaps studying the number of follow-up messages, or the contents of the replies, could start to shed more light on that dynamic, Bruch said.
In the meantime, Bruch said the findings from Seattle—where men wrote longer messages and were also rewarded for it, in contrast to New York, Boston and Chicago—has inspired her to look deeper into the differences in dating experiences between different cities. Please sign in to add a comment.
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No more swiping right: 3 dating apps for the adventurous
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Love and dating after the Tinder revolution - BBC News
Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. Facebook users have been able to reveal their relationship status on the network since it first went live in February Zuckerberg said Facebook was building the dating service with an emphasis on privacy, a sensitive subject for people who use dating websites and for Facebook as the company reels from a scandal over its handling of personal information.
Facebook said in January that at the end of time spent by users had fallen by about 50 million hours a day, after changes designed to reduce passive video watching and stem the spread of sensationalism. Match Group Inc shares closed down more than 22 percent. A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app. Pressing on it will take people to their dating profile if they have set one up. Potential matches will be recommended based on dating preferences, things in common and mutual friends, Facebook said in a statement.
The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages. It will be launched soon, he added, without giving a specific date.