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Hops are supposed to degrade over time, not actually extend their life. So I decided to do some research.
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As you can see from the photo on the left, the can was filled with beer on November 7, But on the last line of that sticker in the pic on the right says the best before date is November 7, But Sierra Nevada is not alone. Yes, it takes a month or so for the beers to get here from the US, which cuts into the three-month window. Just like the man says: I have no problem slugging a beer within a specific window. In regards to Stone, the importers; ExperienceIT, insisted on the extension to the BB date or they would drop the product from their portfolio.
I believe they were the only importer that would ship the Stone line in refrigerated containers. Drink fresh, drink local.
Multi award-winning beer writer and author
For the record, Experienceit did not insist on 12 month BBF dates at all!! We see started importing Stone beers with 90 day shelf dates 2 years ago, and on occasion still do for limited San Diego release only beers that we get offered. Australian retailers and most other international retailer markets are not geared to manage short shelf dates and Australian consumers naturally think that a BBF date on a product like beer would be at least 9 to 12 months, which is what most Australian brewers use for exactly the same beer styles , so when they see something close to code that only had a 90 day code, they think its old.
The short international codes created a lot of confusion, miss information and made life difficult for retailers that wanted to support the ranges, but had to keep explaining why the code was shorter than local codes and even though it had a week left on code for example that it was still super fresh if not fresher than some of the local beer on shelf.
Like any consumer product companies, be it food or beverage, they have different labelling and different approach to their product in each export market they enter, and also need to adapt as they grow and increase volumes. Beer is no different and even Australian brewers exporting need to do the same thing. As Craft beer expands and brewers start to export to new markets which includes Australian brewers exporting , they need to understand how that market operates, e.
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They are simply adapting to different markets and changing trends and adapting their product message to that market. We regularly have the brewers from some of the brewers mentioned in the article visit Australia, and every time they arrive, they test their beers and every single time they are happy with the overall result and the taste of their product locally.
In the US they use short shelf dates as retailers are used to regular rotation of their shelves, something which does not happen a lot on Oz or other markets, consumers have also been educated now that beer has short shelf dates This education has not happened in Oz on a broad scale , plus the important point, is they have a massive population to pull the beers through quicker. The other miss-leading point I keep seeing is people blaming the fact its imported for over carbonation, or hop drop off, so whats the reason when the same thing happens to local beers?
The same issues being reported on imports via posts, is no different to what happens to some local brands at times.
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Each shipment has been packed for us from the line, so its landing super fresh, and in many cases will be fresher than some local beers on-shelf. We also guarantee ever single beer we land, if anything is wrong with the beer we will fix it and have done this on a number of cases from group posts we have seen. Plus even though the US brewers have an export date code longer than their local market date code, the export date code in many cases is still shorter than exactly the same beer styles brewed locally by local brewers.
Stone and many other US and EU brewers are using different export labels and date codes on the product, which reflects their focus on export and knowledge of export markets , when they ship all over the world Not just Oz. With all our brewers and Stone in particular our commitment contractually is to ensure we rotate our stock regularly and keep product fresh in the market, hence why we do shipments every 4 weeks and hence why we often run out of some of our core beers which often annoys retailers because we are out of stock.
Bottom line, if the product is still in code and tastes good, then drink it, if its in code and not tasting great, then report it to the distributor so they can check the product for quality, this goes for any beer, import or local.
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The topic of the blog was initially accusing brewers and their importers of being doggy, how US brewers changing their export labels, almost saying they are misleading consumers and offering them a sub standard product, and then linking that to the quality of their beers. For one, its quoting a US focused website and it never once actually talked about what local brewers do with codes for the same styles and beers, giving drinkers the real facts, or looked at how fresh most of the beer is that both ourselves and importers like Pheonix import.
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So is the article also basically saying that local brewers operate on much lower standards to US brewers? How are they being misleading, if its the same standard that local brewers operate by? Australian brewers are going to have to do the same things when they export. Articles like this should list all the facts and help consumers, not confuse them or spread miss information and bend the truth about what it really means.
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Help consumers understand what BBF means, how all brewers work with it locally, how retailers handle it, focus on the local market facts, trends and demands and not righting an article thats trying to call people out with sensationalism. When it comes to hop driven beers fresh is best there is no argument otherwise. Gets easy to forget about old favorites after trying so much new stuff…. There should be a printed date-code on the shoulder of the bottle. Now I know which bottle of Celebration to save until the next year.
Beer of Tomorrow Home Features Beers. The first digit represents the last numeral in the year it was bottled, i. The fifth digit refers to which packaging line the beer came off of, and it can be ignored. May 25, at 6: John Michael Verive says: May 25, at 8: August 27, at 2: August 29, at February 27, at November 9, at 1: